Digital Marketing

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At Panoram, we define social media marketing as a balance of media, content, insight and analytics to create measurable results from both participant “impressions” and “expressions.” Because of the boundaries between Paid, Owned and Earned nearly dissolve inside of social platforms; acute measurement, strategy and reporting are critical. Capturing the value of social is more than fan acquisition, engagement or community metrics; it is about driving a comprehensive and data-driven social media marketing strategy to activation.